“To see a World in a Grain of Sand
And a Heaven in a Wild Flower
Hold Infinity in the palm of your hand
And Eternity in an hour”
-William Blake
All the corporate marketeers with their flash products & snake oil smiles don’t have anything worthwhile for you.
Yet they take up all the real estate.
Public transport, billboards, sports arenas, shop windows. The highest consideration when designing these things is not aesthetics.
It’s advertising ability.
You don’t consciously view the advertisement and make an active of whether the product/ service would be useful to you.
You subconsciously log it instead. Most of it, if not advertising attrition, is designed to spike cortisol or adrenaline through colours, structure, language, fonts, imagery etc.
Enough of this on a long enough timescale will irritate the mind.
The solution?
Nature.
Constant bombardment of this kind makes nature all the more potent.
The trees, the sand, the wind, the rain, the sun; they don’t say anything.
But they offer more nourishment than any artificial product ever has.
Laurus nobilis and the Olea europaea. Do you know what they are?
Do you know what the latest promotional product at McDonald’s is?
Laurus nobilis provides the laurel oil for our soap. Olea europaea provides the olive oil.
Timeless fruits of God's green Earth.
Spend time in nature. Work with nature. Appreciate nature. Your perspective will only improve.
